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4
4-1. ɉɟɪɟɞ ɧɚɱɚɥɨɦ ɞɜɢɠɟɧɢɹ
ȼɨɠɞɟɧɢɟ
Toyota ɪɟɤɨɦɟɧɞɭɟɬ ɢɫɩɨɥɶɡɨɜɚɬɶ
ɞɥɹ ȼɚɲɟɝɨ ɚɜɬɨɦɨɛɢɥɹ ɮɢɪɦɟɧɧɨɟ
ɫɰɟɩɧɨɟ ɭɫɬɪɨɣɫɬɜɨ Toyota. Ɇɨɠɧɨ
ɢɫɩɨɥɶɡɨɜɚɬɶ ɢ ɞɪɭɝɢɟ ɭɫɬɪɨɣɫɬɜɚ
ɫɨɨɬɜɟɬɫɬɜɭɸɳɟɣ ɤɨɧɫɬɪɭɤɰɢɢ ɢ
ɫɨɩɨɫɬɚɜɢɦɨɝɨ ɤɚɱɟɫɬɜɚ.
ɉɪɢ ɢɫɩɨɥɶɡɨɜɚɧɢɢ ɮɢɪɦɟɧɧɨɝɨ
ɫɰɟɩɧɨɝɨ ɭɫɬɪɨɣɫɬɜɚ Toyota
ɢɫɩɨɥɶɡɭɣɬɟ ɭɫɢɥɢɬɟɥɶɧɭɸ ɧɚɤɥɚɞɤɭ.
Ɂɚ ɞɨɩɨɥɧɢɬɟɥɶɧɨɣ ɢɧɮɨɪɦɚɰɢɟɣ
ɨɛɪɚɳɚɣɬɟɫɶ ɤɞɢɥɟɪɭ Toyota.
Ⱦɥɹ ɚɜɬɨɦɨɛɢɥɟɣ, ɭ ɤɨɬɨɪɵɯ
ɛɭɤɫɢɪɧɨɟ ɭɫɬɪɨɣɫɬɜɨ ɩɟɪɟɤɪɵɜɚɟɬ
ɤɚɤɢɟ-ɥɢɛɨ ɫɜɟɬɨɜɵɟ ɩɪɢɛɨɪɵ ɢɥɢ
ɧɨɦɟɪɧɨɣ ɡɧɚɤ, ɫɥɟɞɭɟɬ ɫɨɛɥɸɞɚɬɶ
ɫɥɟɞɭɸɳɢɟ ɬɪɟɛɨɜɚɧɢɹ.
zɇɟ ɢɫɩɨɥɶɡɭɣɬɟ ɛɭɤɫɢɪɧɵɟ
ɭɫɬɪɨɣɫɬɜɚ, ɤɨɬɨɪɵɟ ɧɟɥɶɡɹ ɥɟɝɤɨ
ɫɧɹɬɶ ɢɥɢ ɩɟɪɟɦɟɫɬɢɬɶ.
zȻɭɤɫɢɪɧɵɟ ɭɫɬɪɨɣɫɬɜɚ, ɤɨɝɞɚ ɨɧɢ
ɧɟ ɢɫɩɨɥɶɡɭɸɬɫɹ, ɫɥɟɞɭɟɬ ɫɧɹɬɶ
ɢɥɢ ɩɟɪɟɦɟɫɬɢɬɶ.
ɂɫɩɨɥɶɡɭɣɬɟ ɯɪɚɧɹɳɢɣɫɹ ɫɡɚɞɢ
ɦɨɧɬɚɠɧɵɣ ɠɝɭɬ.
ɉɪɢ ɭɫɬɚɧɨɜɤɟ ɮɨɧɚɪɟɣ ɩɪɢɰɟɩɚ
ɨɛɪɚɬɢɬɟɫɶ ɤ ɞɢɥɟɪɭ, ɩɨɫɤɨɥɶɤɭ
ɧɟɩɪɚɜɢɥɶɧɚɹ ɭɫɬɚɧɨɜɤɚ ɦɨɠɟɬ
ɩɪɢɜɟɫɬɢ ɤ ɩɨɜɪɟɠɞɟɧɢɸ ɮɨɧɚɪɟɣ
ɩɪɢɰɟɩɚ. ɉɪɢ ɭɫɬɚɧɨɜɤɟ ɮɨɧɚɪɟɣ
ɩɪɢɰɟɩɚ ɫɥɟɞɭɟɬ ɫɨɛɥɸɞɚɬɶ ɡɚɤɨɧɵ
ɫɜɨɟɝɨ ɝɨɫɭɞɚɪɫɬɜɚ.
Qɉɨɥɧɚɹ ɦɚɫɫɚ ɩɪɢɰɟɩɚ ɢ
ɞɨɩɭɫɬɢɦɚɹ ɧɚɝɪɭɡɤɚ ɧɚ ɬɹɝɨɜɨ-
ɫɰɟɩɧɨɟ ɭɫɬɪɨɣɫɬɜɨ
ɉɨɥɧɚɹ ɦɚɫɫɚ ɩɪɢɰɟɩɚ
Ɇɚɫɫɚ ɩɪɢɰɟɩɚ ɜɦɟɫɬɟ ɫ ɦɚɫɫɨɣ ɝɪɭɡɚ ɧɟ
ɞɨɥɠɧɵ ɩɪɟɜɵɲɚɬɶ ɦɚɤɫɢɦɚɥɶɧɭɸ
ɛɭɤɫɢɪɭɟɦɭɸ ɦɚɫɫɭ. ɉɪɟɜɵɲɟɧɢɟ ɷɬɨɝɨ
ɡɧɚɱɟɧɢɹ ɨɩɚɫɧɨ. (oɫɬɪ. 667)
ɉɪɢ ɛɭɤɫɢɪɨɜɤɟ ɩɪɢɰɟɩɚ ɢɫɩɨɥɶɡɭɣɬɟ
ɮɪɢɤɰɢɨɧɧɭɸ ɦɭɮɬɭ ɢɥɢ ɮɪɢɤɰɢɨɧɧɵɣ
ɫɬɚɛɢɥɢɡɚɬɨɪ (ɭɫɬɪɨɣɫɬɜɨ
ɩɪɟɞɨɬɜɪɚɳɟɧɢɹ ɡɚɧɨɫɚ).
ȿɫɥɢ ɨɛɳɚɹ ɦɚɫɫɚ ɩɪɢɰɟɩɚ ɩɪɟɜɵɲɚɟɬ
2000 ɤɝ, ɧɟɨɛɯɨɞɢɦɨ ɢɫɩɨɥɶɡɨɜɚɬɶ
ɮɪɢɤɰɢɨɧɧɵɣ ɫɬɚɛɢɥɢɡɚɬɨɪ (ɭɫɬɪɨɣɫɬɜɨ
ɩɪɟɞɨɬɜɪɚɳɟɧɢɹ ɡɚɧɨɫɚ).
Ⱦɨɩɭɫɬɢɦɚɹ ɧɚɝɪɭɡɤɚ ɧɚ ɬɹɝɨɜɨ-
ɫɰɟɩɧɨɟ ɭɫɬɪɨɣɫɬɜɨ
Ɋɚɫɩɪɟɞɟɥɹɣɬɟ ɝɪɭɡ ɜɩɪɢɰɟɩɟ ɬɚɤɢɦ
ɨɛɪɚɡɨɦ, ɱɬɨɛɵ ɧɚɝɪɭɡɤɚ ɧɚ ɬɹɝɨɜɨ-
ɫɰɟɩɧɨɟ ɭɫɬɪɨɣɫɬɜɨ ɛɵɥɚ ɛɨɥɶɲɟ 25 ɤɝ
ɢɥɢ 4% ɨɬ ɦɚɤɫɢɦɚɥɶɧɨɣ ɛɭɤɫɢɪɭɟɦɨɣ
ɦɚɫɫɵ. ɇɟ ɞɨɩɭɫɤɚɣɬɟ ɬɨɝɨ, ɱɬɨɛɵ
ɧɚɝɪɭɡɤɚ ɧɚ ɬɹɝɨɜɨ-ɫɰɟɩɧɨɟ ɭɫɬɪɨɣɫɬɜɨ
ɩɪɟɜɵɲɚɥɚ ɦɚɤɫɢɦɚɥɶɧɨ ɞɨɩɭɫɬɢɦɨɟ
ɡɧɚɱɟɧɢɟ. (oɫɬɪ. 667)
ɋɰɟɩɧɨɟ ɭɫɬɪɨɣɫɬɜɨ
ɉɨɞɤɥɸɱɟɧɢɟ ɮɨɧɚɪɟɣ
ɩɪɢɰɟɩɚ (ɩɪɢ ɧɚɥɢɱɢɢ)
ȼɚɠɧɵɟ ɦɨɦɟɧɬɵ ɩɪɢ
ɛɭɤɫɢɪɨɜɤɟ ɩɪɢɰɟɩɚ
A
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