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Ⱦɥɹ ȼɚɲɟɝɨ ɫɜɟɞɟɧɢɹ
ɋɥɟɞɭɟɬ ɢɦɟɬɶ ɜ ɜɢɞɭ, ɱɬɨ ɞɚɧɧɨɟ ɪɭɤɨɜɨɞɫɬɜɨ ɩɪɟɞɧɚɡɧɚɱɟɧɨ ɞɥɹ ɜɫɟɯ ɦɨɞɟɥɟɣ
ɢ ɜɫɟɝɨ ɨɛɨɪɭɞɨɜɚɧɢɹ, ɜ ɬɨɦ ɱɢɫɥɟ ɢ ɩɪɢɨɛɪɟɬɚɟɦɨɝɨ ɞɨɩɨɥɧɢɬɟɥɶɧɨ. ɉɨɷɬɨɦɭ ɜ
ɧɟɝɨ ɦɨɠɟɬ ɛɵɬɶ ɜɤɥɸɱɟɧɨ ɨɩɢɫɚɧɢɟ ɨɛɨɪɭɞɨɜɚɧɢɹ, ɤɨɬɨɪɨɟ ɧɚ ȼɚɲɟɦ
ɚɜɬɨɦɨɛɢɥɟ ɧɟ ɭɫɬɚɧɨɜɥɟɧɨ.
ȼɫɟ ɬɟɯɧɢɱɟɫɤɢɟ ɯɚɪɚɤɬɟɪɢɫɬɢɤɢ ɩɪɢɜɟɞɟɧɵ ɧɚ ɦɨɦɟɧɬ ɢɡɞɚɧɢɹ ɧɚɫɬɨɹɳɟɝɨ
ɪɭɤɨɜɨɞɫɬɜɚ. ɋɥɟɞɭɹ ɩɨɥɢɬɢɤɟ, ɧɚɩɪɚɜɥɟɧɧɨɣ ɧɚ ɩɨɫɬɨɹɧɧɨɟ ɫɨɜɟɪɲɟɧɫɬɜɨɜɚɧɢɟ
ɩɪɨɞɭɤɰɢɢ, Toyota ɨɫɬɚɜɥɹɟɬ ɡɚ ɫɨɛɨɣ ɩɪɚɜɨ ɜɧɨɫɢɬɶ ɢɡɦɟɧɟɧɢɹ ɜ ɥɸɛɨɟ ɜɪɟɦɹ
ɛɟɡ ɩɪɟɞɜɚɪɢɬɟɥɶɧɨɝɨ ɭɜɟɞɨɦɥɟɧɢɹ.
ȼ ɡɚɜɢɫɢɦɨɫɬɢ ɨɬ ɬɟɯɧɢɱɟɫɤɢɯ ɯɚɪɚɤɬɟɪɢɫɬɢɤ ɚɜɬɨɦɨɛɢɥɶ, ɩɨɤɚɡɚɧɧɵɣ ɧɚ
ɢɥɥɸɫɬɪɚɰɢɹɯ, ɦɨɠɟɬ ɨɬɥɢɱɚɬɶɫɹ ɨɬ ȼɚɲɟɝɨ ɚɜɬɨɦɨɛɢɥɹ ɩɨ ɤɨɦɩɥɟɤɬɚɰɢɢ.
ɂɧɮɨɪɦɚɰɢɹ ɨ ɩɨɪɹɞɤɟ ɛɟɡɨɩɚɫɧɨɝɨ ɢɫɩɨɥɶɡɨɜɚɧɢɹ ɬɪɚɧɫɩɨɪɬɧɨɝɨ ɫɪɟɞɫɬɜɚ ɢ
ɟɝɨ ɫɢɫɬɟɦ, ɩɪɟɞɫɬɚɜɥɟɧɧɚɹ ɧɚ ɡɚɤɪɟɩɥɟɧɧɵɯ ɧɚ ɤɭɡɨɜɟ ɬɚɛɥɢɱɤɚɯ ɢɡɝɨɬɨɜɢɬɟɥɹ
ɧɚ ɚɧɝɥɢɣɫɤɨɦ ɹɡɵɤɟ, ɩɪɟɞɧɚɡɧɚɱɟɧɚ ɬɨɥɶɤɨ ɞɥɹ ɪɚɛɨɬɧɢɤɨɜ ɫɟɪɜɢɫɧɵɯ ɫɥɭɠɛ.
ɂɧɮɨɪɦɚɰɢɹ ɨ ɩɨɪɹɞɤɟ ɛɟɡɨɩɚɫɧɨɝɨ ɢɫɩɨɥɶɡɨɜɚɧɢɹ ɬɪɚɧɫɩɨɪɬɧɨɝɨ ɫɪɟɞɫɬɜɚ ɢ
ɟɝɨ ɫɢɫɬɟɦ, ɩɪɟɞɫɬɚɜɥɟɧɧɚɹ ɧɚ ɡɚɤɪɟɩɥɟɧɧɵɯ ɧɚ ɤɭɡɨɜɟ ɬɚɛɥɢɱɤɚɯ ɢɡɝɨɬɨɜɢɬɟɥɹ
ɧɚ ɚɧɝɥɢɣɫɤɨɦ ɹɡɵɤɟ, ɩɪɟɞɧɚɡɧɚɱɟɧɚ ɬɨɥɶɤɨ ɞɥɹ ɪɚɛɨɬɧɢɤɨɜ ɫɟɪɜɢɫɧɵɯ ɫɥɭɠɛ.
ȼ ɧɚɫɬɨɹɳɟɟ ɜɪɟɦɹ ɜ ɩɪɨɞɚɠɟ ɢɦɟɸɬɫɹ ɤɚɤ ɨɪɢɝɢɧɚɥɶɧɵɟ ɡɚɩɱɚɫɬɢ ɢ ɚɤɫɟɫɫɭɚɪɵ
Toyota, ɬɚɤ ɢ ɪɚɡɧɨɨɛɪɚɡɧɵɟ ɧɟ ɨɪɢɝɢɧɚɥɶɧɵɟ ɡɚɩɚɫɧɵɟ ɱɚɫɬɢ ɢ ɚɤɫɟɫɫɭɚɪɵ ɞɥɹ
ɚɜɬɨɦɨɛɢɥɟɣ Toyota. ȿɫɥɢ ɜɵɹɫɧɢɬɫɹ, ɱɬɨ ɤɚɤɚɹ-ɥɢɛɨ ɢɡ ɨɪɢɝɢɧɚɥɶɧɵɯ ɞɟɬɚɥɟɣ
ɢɥɢ ɚɤɫɟɫɫɭɚɪɨɜ Toyota ɬɪɟɛɭɟɬ ɡɚɦɟɧɵ, ɤɨɪɩɨɪɚɰɢɹ Toyota ɪɟɤɨɦɟɧɞɭɟɬ
ɢɫɩɨɥɶɡɨɜɚɬɶ ɞɥɹ ɡɚɦɟɧɵ ɨɪɢɝɢɧɚɥɶɧɵɟ ɡɚɩɚɫɧɵɟ ɱɚɫɬɢ ɢ ɚɤɫɟɫɫɭɚɪɵ Toyota.
ȼɨɡɦɨɠɧɨ ɬɚɤɠɟ ɢɫɩɨɥɶɡɨɜɚɧɢɟ ɞɪɭɝɢɯ ɡɚɩɚɫɧɵɯ ɱɚɫɬɟɣ ɢ ɚɤɫɟɫɫɭɚɪɨɜ
ɧɚɞɥɟɠɚɳɟɝɨ ɤɚɱɟɫɬɜɚ. Ɉɞɧɚɤɨ ɤɨɪɩɨɪɚɰɢɹ Toyota ɧɟ ɩɪɢɧɢɦɚɟɬ ɧɚ ɫɟɛɹ
ɨɬɜɟɬɫɬɜɟɧɧɨɫɬɢ ɢ ɧɟ ɩɪɟɞɨɫɬɚɜɥɹɟɬ ɧɢɤɚɤɢɯ ɝɚɪɚɧɬɢɣ ɧɚ ɡɚɩɚɫɧɵɟ ɱɚɫɬɢ ɢ
ɚɤɫɟɫɫɭɚɪɵ, ɤɨɬɨɪɵɟ ɧɟ ɹɜɥɹɸɬɫɹ ɨɪɢɝɢɧɚɥɶɧɵɦɢ ɢɡɞɟɥɢɹɦɢ Toyota, ɚ ɬɚɤɠɟ ɧɚ
ɪɚɛɨɬɵ ɩɨ ɡɚɦɟɧɟ ɢɥɢ ɭɫɬɚɧɨɜɤɟ ɩɨɞɨɛɧɵɯ ɢɡɞɟɥɢɣ. Ʉɪɨɦɟ ɬɨɝɨ, ɭɳɟɪɛ ɢɥɢ
ɧɟɩɨɥɚɞɤɢ ɜ ɪɚɛɨɬɟ, ɫɜɹɡɚɧɧɵɟ ɫ ɢɫɩɨɥɶɡɨɜɚɧɢɟɦ ɧɟɨɪɢɝɢɧɚɥɶɧɵɯ ɡɚɩɚɫɧɵɯ
ɱɚɫɬɟɣ ɢɥɢ ɚɤɫɟɫɫɭɚɪɨɜ Toyota, ɧɟ ɩɨɤɪɵɜɚɸɬɫɹ ɝɚɪɚɧɬɢɟɣ.
Ɉɫɧɨɜɧɨɟ ɪɭɤɨɜɨɞɫɬɜɨ ɞɥɹ ȼɥɚɞɟɥɶɰɚ
Ⱥɤɫɟɫɫɭɚɪɵ, ɡɚɩɚɫɧɵɟ ɱɚɫɬɢ ɢ ɦɨɞɢɮɢɤɚɰɢɹ ɚɜɬɨɦɨɛɢɥɹ Toyota
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