
6
ɉɨɠɚɥɭɣɫɬɚ, ɨɛɪɚɬɢɬɟ ɜɧɢɦɚɧɢɟ, ɱɬɨ
ɜ ɷɬɨɦ ɪɭɤɨɜɨɞɫɬɜɟ ɩɪɢɜɨɞɢɬɫɹ
ɨɩɢɫɚɧɢɟ ɷɤɫɩɥɭɚɬɚɰɢɢ ɜɫɟɯ
ɦɨɞɟɥɟɣ ɚɜɬɨɦɨɛɢɥɹ ɢ ɜɫɟɝɨ
ɨɛɨɪɭɞɨɜɚɧɢɹ, ɜɤɥɸɱɚɹ
ɞɨɩɨɥɧɢɬɟɥɶɧɨɟ. ɉɨɷɬɨɦɭ ɜ ɧɟɦ
ɦɨɝɭɬ ɜɫɬɪɟɬɢɬɶɫɹ ɨɩɢɫɚɧɢɹ
ɧɟɤɨɬɨɪɨɝɨ ɨɛɨɪɭɞɨɜɚɧɢɹ, ɧɟ
ɭɫɬɚɧɨɜɥɟɧɧɨɝɨ ɜ ɜɚɲɟɦ
ɚɜɬɨɦɨɛɢɥɟ.
ȼɫɟ ɭɤɚɡɚɧɧɵɟ ɬɟɯɧɢɱɟɫɤɢɟ
ɯɚɪɚɤɬɟɪɢɫɬɢɤɢ ɹɜɥɹɸɬɫɹ
ɞɟɣɫɬɜɢɬɟɥɶɧɵɦɢ ɧɚ ɦɨɦɟɧɬ ɩɟɱɚɬɢ
ɞɚɧɧɨɝɨ ɪɭɤɨɜɨɞɫɬɜɚ. Ɉɞɧɚɤɨ,
ɩɨɫɤɨɥɶɤɭ ɩɨɥɢɬɢɤɚ ɤɨɦɩɚɧɢɢ Toyota
ɫɨɫɬɨɢɬ ɜ ɩɨɫɬɨɹɧɧɨɦ ɭɥɭɱɲɟɧɢɢ
ɤɚɱɟɫɬɜɚ ɩɪɨɞɭɤɰɢɢ, ɦɵ ɨɫɬɚɜɥɹɟɦ
ɡɚ ɫɨɛɨɣ ɩɪɚɜɨ ɜɧɨɫɢɬɶ ɢɡɦɟɧɟɧɢɹ ɜ
ɬɟɤɫɬ ɪɭɤɨɜɨɞɫɬɜɚ ɜ ɥɸɛɨɟ ɜɪɟɦɹ ɛɟɡ
ɫɩɟɰɢɚɥɶɧɨɝɨ ɭɜɟɞɨɦɥɟɧɢɹ.
ȼ ɡɚɜɢɫɢɦɨɫɬɢ ɨɬ ɬɟɯɧɢɱɟɫɤɢɯ
ɯɚɪɚɤɬɟɪɢɫɬɢɤ ɚɜɬɨɦɨɛɢɥɶ,
ɭɤɚɡɚɧɧɵɣ ɧɚ ɢɥɥɸɫɬɪɚɰɢɹɯ, ɦɨɠɟɬ
ɨɬɥɢɱɚɬɶɫɹ ɨɬ ɜɚɲɟɝɨ ɚɜɬɨɦɨɛɢɥɹ ɜ
ɨɬɧɨɲɟɧɢɢ ɰɜɟɬɚ ɢ ɨɛɨɪɭɞɨɜɚɧɢɹ.
ɂɧɮɨɪɦɚɰɢɹ ɨ ɩɨɪɹɞɤɟ ɛɟɡɨɩɚɫɧɨɝɨ
ɢɫɩɨɥɶɡɨɜɚɧɢɹ ɬɪɚɧɫɩɨɪɬɧɨɝɨ
ɫɪɟɞɫɬɜɚ ɢ ɟɝɨ ɫɢɫɬɟɦ,
ɩɪɟɞɫɬɚɜɥɟɧɧɚɹ ɧɚ ɡɚɤɪɟɩɥɟɧɧɵɯ ɧɚ
ɤɭɡɨɜɟ ɬɚɛɥɢɱɤɚɯ ɢɡɝɨɬɨɜɢɬɟɥɹ ɧɚ
ɚɧɝɥɢɣɫɤɨɦ ɹɡɵɤɟ, ɩɪɟɞɧɚɡɧɚɱɟɧɚ
ɬɨɥɶɤɨ ɞɥɹ ɪɚɛɨɬɧɢɤɨɜ ɫɟɪɜɢɫɧɵɯ
ɫɥɭɠɛ.
ɇɚ ɪɵɧɤɟ ɢɦɟɟɬɫɹ ɲɢɪɨɤɢɣ ɜɵɛɨɪ
ɧɟɨɪɢɝɢɧɚɥɶɧɵɯ ɡɚɩɚɫɧɵɯ ɱɚɫɬɟɣ ɢ
ɚɤɫɟɫɫɭɚɪɨɜ ɞɥɹ ɚɜɬɨɦɨɛɢɥɟɣ
Toyota. ɂɫɩɨɥɶɡɨɜɚɧɢɟ ɞɚɧɧɵɯ
ɡɚɩɚɫɧɵɯ ɱɚɫɬɟɣ ɢ ɚɤɫɟɫɫɭɚɪɨɜ,
ɤɨɬɨɪɵɟ ɧɟ ɹɜɥɹɸɬɫɹ ɨɪɢɝɢɧɚɥɶɧɵɦɢ
ɢɡɞɟɥɢɹɦɢ Toyota, ɦɨɠɟɬ
ɧɟɛɥɚɝɨɩɪɢɹɬɧɨ ɩɨɜɥɢɹɬɶ ɧɚ
ɛɟɡɨɩɚɫɧɨɫɬɶ ɜɚɲɟɝɨ ɚɜɬɨɦɨɛɢɥɹ,
ɞɚɠɟ ɟɫɥɢ ɞɚɧɧɵɟ ɱɚɫɬɢ ɦɨɝɭɬ ɛɵɬɶ
ɨɞɨɛɪɟɧɵ ɨɩɪɟɞɟɥɟɧɧɵɦɢ ɨɪɝɚɧɚɦɢ
ɜɥɚɫɬɢ ɜ ɫɬɪɚɧɟ ɩɪɨɠɢɜɚɧɢɹ.
ɉɨɷɬɨɦɭ Toyota Motor Corporation ɧɟ
ɧɟɫɟɬ ɨɬɜɟɬɫɬɜɟɧɧɨɫɬɢ ɢɥɢ
ɝɚɪɚɧɬɢɣɧɵɯ ɨɛɹɡɚɬɟɥɶɫɬɜ ɩɨ
ɡɚɩɚɫɧɵɦ ɱɚɫɬɹɦ ɢ ɚɤɫɟɫɫɭɚɪɚɦ,
ɤɨɬɨɪɵɟ ɧɟ ɹɜɥɹɸɬɫɹ ɨɪɢɝɢɧɚɥɶɧɵɦɢ
ɢɡɞɟɥɢɹɦɢ Toyota, ɚ ɬɚɤɠɟ ɩɨ ɡɚɦɟɧɟ
ɢɥɢ ɭɫɬɚɧɨɜɤɟ ɭɡɥɨɜ, ɜɤɥɸɱɚɸɳɢɯ
ɬɚɤɢɟ ɱɚɫɬɢ.
Ɂɚɩɪɟɳɚɟɬɫɹ ɩɪɨɢɡɜɨɞɢɬɶ
ɢɡɦɟɧɟɧɢɹ ɚɜɬɨɦɨɛɢɥɹ ɫ
ɢɫɩɨɥɶɡɨɜɚɧɢɟɦ ɡɚɩɚɫɧɵɯ ɱɚɫɬɟɣ, ɧɟ
ɹɜɥɹɸɳɢɯɫɹ ɨɪɢɝɢɧɚɥɶɧɵɦɢ
ɢɡɞɟɥɢɹɦɢ Toyota. ɂɡɦɟɧɟɧɢɟ ɫ
ɢɫɩɨɥɶɡɨɜɚɧɢɟɦ ɧɟɨɪɢɝɢɧɚɥɶɧɵɯ
ɢɡɞɟɥɢɣ Toyota ɦɨɠɟɬ ɩɨɜɥɢɹɬɶ ɧɚ
ɪɚɛɨɬɨɫɩɨɫɨɛɧɨɫɬɶ, ɛɟɡɨɩɚɫɧɨɫɬɶ
ɢɥɢ ɫɪɨɤ ɫɥɭɠɛɵ ɚɜɬɨɦɨɛɢɥɹ. Ȼɨɥɟɟ
ɬɨɝɨ, ɷɬɨ ɦɨɠɟɬ ɩɪɨɬɢɜɨɪɟɱɢɬɶ
ɡɚɤɨɧɨɞɚɬɟɥɶɫɬɜɭ. Ʉɪɨɦɟ ɬɨɝɨ, ɧɚ
ɩɨɜɪɟɠɞɟɧɢɹ ɢɥɢ ɧɚɪɭɲɟɧɢɟ
ɩɪɨɢɡɜɨɞɢɬɟɥɶɧɨɫɬɢ ɚɜɬɨɦɨɛɢɥɹ,
ɜɨɡɧɢɤɲɢɟ ɜɫɥɟɞɫɬɜɢɟ ɷɬɨɝɨ,
ɝɚɪɚɧɬɢɹ ɧɟ ɪɚɫɩɪɨɫɬɪɚɧɹɟɬɫɹ.
Ɍɚɤɠɟ ɩɨɞɨɛɧɵɟ ɢɡɦɟɧɟɧɢɹ
ɩɨɜɥɢɹɸɬ ɧɚ ɫɨɜɪɟɦɟɧɧɵɟ ɫɢɫɬɟɦɵ
ɛɟɡɨɩɚɫɧɨɫɬɢ, ɧɚɩɪɢɦɟɪ Toyota
Safety Sense, ɢ ɜɨɡɧɢɤɧɟɬ ɨɩɚɫɧɨɫɬɶ
ɬɨɝɨ, ɱɬɨ ɨɧɚ ɧɟ ɛɭɞɟɬ ɪɚɛɨɬɚɬɶ
ɞɨɥɠɧɵɦ ɨɛɪɚɡɨɦ, ɢɥɢ ɭɝɪɨɡɚ ɟɟ
ɫɪɚɛɚɬɵɜɚɧɢɹ ɜ ɫɢɬɭɚɰɢɹɯ, ɤɨɝɞɚ ɨɧɚ
ɧɟ ɞɨɥɠɧɚ ɪɚɛɨɬɚɬɶ.
ɍɫɬɚɧɨɜɤɚ ɫɢɫɬɟɦɵ ɪɚɞɢɨɱɚɫɬɨɬɧɨɣ
ɫɜɹɡɢ ɧɚ ɚɜɬɨɦɨɛɢɥɶ ɦɨɠɟɬ ɩɨɜɥɢɹɬɶ
Ʉ ɫɜɟɞɟɧɢɸ ɜɥɚɞɟɥɶɰɚ
ɚɜɬɨɦɨɛɢɥɹ
Ɉɫɧɨɜɧɨɟ ɪɭɤɨɜɨɞɫɬɜɨ ɞɥɹ
ɜɥɚɞɟɥɶɰɚ
Ⱥɤɫɟɫɫɭɚɪɵ, ɡɚɩɚɫɧɵɟ ɱɚɫɬɢ
ɢ ɦɨɞɢɮɢɤɚɰɢɹ ɜɚɲɟɝɨ
ɚɜɬɨɦɨɛɢɥɹ Toyota
ɍɫɬɚɧɨɜɤɚ ɫɢɫɬɟɦɵ
ɪɚɞɢɨɱɚɫɬɨɬɧɨɣ ɫɜɹɡɢ
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