
6
ɉɨɠɚɥɭɣɫɬɚ, ɨɛɪɚɬɢɬɟ ɜɧɢɦɚɧɢɟ, ɱɬɨ ɜ ɷɬɨɦ ɪɭɤɨɜɨɞɫɬɜɟ ɨɩɢɫɵɜɚɸɬɫɹ ɜɫɟ
ɦɨɞɟɥɢ ɚɜɬɨɦɨɛɢɥɹ ɢ ɜɫɟ ɟɝɨ ɨɛɨɪɭɞɨɜɚɧɢɟ, ɜɤɥɸɱɚɹ ɞɨɩɨɥɧɢɬɟɥɶɧɨɟ. ɉɨɷɬɨɦɭ
ɜ ɧɟɦ ɦɨɝɭɬ ɜɫɬɪɟɬɢɬɶɫɹ ɨɩɢɫɚɧɢɹ ɧɟɤɨɬɨɪɨɝɨ ɨɛɨɪɭɞɨɜɚɧɢɹ, ɧɟ ɭɫɬɚɧɨɜɥɟɧɧɨɝɨ ɜ
ɜɚɲɟɦ ɚɜɬɨɦɨɛɢɥɟ.
ȼɫɟ ɭɤɚɡɚɧɧɵɟ ɬɟɯɧɢɱɟɫɤɢɟ ɯɚɪɚɤɬɟɪɢɫɬɢɤɢ ɹɜɥɹɸɬɫɹ ɞɟɣɫɬɜɢɬɟɥɶɧɵɦɢ ɧɚ
ɦɨɦɟɧɬ ɩɟɱɚɬɢ ɞɚɧɧɨɝɨ ɪɭɤɨɜɨɞɫɬɜɚ. Ɉɞɧɚɤɨ, ɩɨɫɤɨɥɶɤɭ ɩɨɥɢɬɢɤɚ ɤɨɦɩɚɧɢɢ
Toyo ta ɫɨɫɬɨɢɬ ɜ ɩɨɫɬɨɹɧɧɨɦ ɭɥɭɱɲɟɧɢɢ ɤɚɱɟɫɬɜɚ ɩɪɨɞɭɤɰɢɢ, ɦɵ ɨɫɬɚɜɥɹɟɦ ɡɚ
ɫɨɛɨɣ ɩɪɚɜɨ ɜɧɨɫɢɬɶ ɢɡɦɟɧɟɧɢɹ ɜ ɬɟɤɫɬ ɪɭɤɨɜɨɞɫɬɜɚ ɜ ɥɸɛɨɟ ɜɪɟɦɹ ɛɟɡ
ɫɩɟɰɢɚɥɶɧɨɝɨ ɭɜɟɞɨɦɥɟɧɢɹ.
ȼ ɡɚɜɢɫɢɦɨɫɬɢ ɨɬ ɬɟɯɧɢɱɟɫɤɢɯ ɯɚɪɚɤɬɟɪɢɫɬɢɤ ɚɜɬɨɦɨɛɢɥɶ, ɭɤɚɡɚɧɧɵɣ ɧɚ
ɢɥɥɸɫɬɪɚɰɢɹɯ, ɦɨɠɟɬ ɨɬɥɢɱɚɬɶɫɹ ɨɬ ɜɚɲɟɝɨ ɚɜɬɨɦɨɛɢɥɹ ɜ ɨɬɧɨɲɟɧɢɢ
ɨɛɨɪɭɞɨɜɚɧɢɹ.
ɇɚ ɪɵɧɤɟ ɢɦɟɟɬɫɹ ɲɢɪɨɤɢɣ ɜɵɛɨɪ ɧɟɨɪɢɝɢɧɚɥɶɧɵɯ ɡɚɩɚɫɧɵɯ ɱɚɫɬɟɣ ɢ
ɚɤɫɟɫɫɭɚɪɨɜ ɞɥɹ ɚɜɬɨɦɨɛɢɥɟɣ Toyota. ɂɫɩɨɥɶɡɨɜɚɧɢɟ ɞɚɧɧɵɯ ɡɚɩɚɫɧɵɯ ɱɚɫɬɟɣ ɢ
ɚɤɫɟɫɫɭɚɪɨɜ, ɤɨɬɨɪɵɟ ɧɟ ɹɜɥɹɸɬɫɹ ɨɪɢɝɢɧɚɥɶɧɵɦɢ ɢɡɞɟɥɢɹɦɢ Toy o ta , ɦɨɠɟɬ
ɧɟɛɥɚɝɨɩɪɢɹɬɧɨ ɩɨɜɥɢɹɬɶ ɧɚ ɛɟɡɨɩɚɫɧɨɫɬɶ ɜɚɲɟɝɨ ɚɜɬɨɦɨɛɢɥɹ, ɞɚɠɟ ɟɫɥɢ
ɞɚɧɧɵɟ ɱɚɫɬɢ ɦɨɝɭɬ ɛɵɬɶ ɨɞɨɛɪɟɧɵ ɨɩɪɟɞɟɥɟɧɧɵɦɢ ɨɪɝɚɧɚɦɢ ɜɥɚɫɬɢ ɜ ɫɬɪɚɧɟ
ɩɪɨɠɢɜɚɧɢɹ. ɉɨɷɬɨɦɭ Toyota Motor Corporation ɧɟ ɧɟɫɟɬ ɨɬɜɟɬɫɬɜɟɧɧɨɫɬɢ ɢɥɢ
ɝɚɪɚɧɬɢɣɧɵɯ ɨɛɹɡɚɬɟɥɶɫɬɜ ɩɨ ɡɚɩɚɫɧɵɦ ɱɚɫɬɹɦ ɢ ɚɤɫɟɫɫɭɚɪɚɦ, ɤɨɬɨɪɵɟ ɧɟ
ɹɜɥɹɸɬɫɹ ɨɪɢɝɢɧɚɥɶɧɵɦɢ ɢɡɞɟɥɢɹɦɢ Toyo ta, ɚ ɬɚɤɠɟ ɩɨ ɡɚɦɟɧɟ ɢɥɢ ɭɫɬɚɧɨɜɤɟ
ɭɡɥɨɜ, ɜɤɥɸɱɚɸɳɢɯ ɬɚɤɢɟ ɱɚɫɬɢ.
Ɂɚɩɪɟɳɚɟɬɫɹ ɩɪɨɢɡɜɨɞɢɬɶ ɢɡɦɟɧɟɧɢɹ ɚɜɬɨɦɨɛɢɥɹ ɫ ɢɫɩɨɥɶɡɨɜɚɧɢɟɦ ɡɚɩɚɫɧɵɯ
ɱɚɫɬɟɣ, ɧɟ ɹɜɥɹɸɳɢɯɫɹ ɨɪɢɝɢɧɚɥɶɧɵɦɢ ɢɡɞɟɥɢɹɦɢ Toyota. ɂɡɦɟɧɟɧɢɟ ɫ
ɢɫɩɨɥɶɡɨɜɚɧɢɟɦ ɧɟɨɪɢɝɢɧɚɥɶɧɵɯ ɢɡɞɟɥɢɣ Toy o ta ɦɨɠɟɬ ɩɨɜɥɢɹɬɶ ɧɚ
ɪɚɛɨɬɨɫɩɨɫɨɛɧɨɫɬɶ, ɛɟɡɨɩɚɫɧɨɫɬɶ ɢɥɢ ɫɪɨɤ ɫɥɭɠɛɵ ɚɜɬɨɦɨɛɢɥɹ. Ȼɨɥɟɟ ɬɨɝɨ, ɷɬɨ
ɦɨɠɟɬ ɩɪɨɬɢɜɨɪɟɱɢɬɶ ɡɚɤɨɧɨɞɚɬɟɥɶɫɬɜɭ. Ʉɪɨɦɟ ɬɨɝɨ, ɧɚ ɩɨɜɪɟɠɞɟɧɢɹ ɢɥɢ
ɧɚɪɭɲɟɧɢɟ ɩɪɨɢɡɜɨɞɢɬɟɥɶɧɨɫɬɢ ɚɜɬɨɦɨɛɢɥɹ, ɜɨɡɧɢɤɲɢɟ ɜɫɥɟɞɫɬɜɢɟ ɷɬɨɝɨ,
ɝɚɪɚɧɬɢɹ ɧɟ ɪɚɫɩɪɨɫɬɪɚɧɹɟɬɫɹ.
Ʉ ɫɜɟɞɟɧɢɸ ɜɥɚɞɟɥɶɰɚ ɚɜɬɨɦɨɛɢɥɹ
Ɉɫɧɨɜɧɨɟ ɪɭɤɨɜɨɞɫɬɜɨ ɞɥɹ ɜɥɚɞɟɥɶɰɚ
Ⱥɤɫɟɫɫɭɚɪɵ, ɡɚɩɚɫɧɵɟ ɱɚɫɬɢ ɢ ɦɨɞɢɮɢɤɚɰɢɹ ɜɚɲɟɝɨ ɚɜɬɨɦɨɛɢɥɹ
Toyota
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