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ɉɨɠɚɥɭɣɫɬɚ, ɨɛɪɚɬɢɬɟ ɜɧɢɦɚɧɢɟ, ɱɬɨ ɜ ɷɬɨɦ ɪɭɤɨɜɨɞɫɬɜɟ ɨɩɢɫɵɜɚɸɬɫɹ ɜɫɟ
ɦɨɞɟɥɢ ɚɜɬɨɦɨɛɢɥɹ ɢ ɜɫɟ ɟɝɨ ɨɛɨɪɭɞɨɜɚɧɢɟ, ɜɤɥɸɱɚɹ ɞɨɩɨɥɧɢɬɟɥɶɧɨɟ. ɉɨɷɬɨɦɭ
ɜ ɧɟɦ ɦɨɝɭɬ ɜɫɬɪɟɬɢɬɶɫɹ ɨɩɢɫɚɧɢɹ ɧɟɤɨɬɨɪɨɝɨ ɨɛɨɪɭɞɨɜɚɧɢɹ, ɧɟ ɭɫɬɚɧɨɜɥɟɧɧɨɝɨ ɜ
ɜɚɲɟɦ ɚɜɬɨɦɨɛɢɥɟ.
ȼɫɟ ɭɤɚɡɚɧɧɵɟ ɬɟɯɧɢɱɟɫɤɢɟ ɯɚɪɚɤɬɟɪɢɫɬɢɤɢ ɹɜɥɹɸɬɫɹ ɞɟɣɫɬɜɢɬɟɥɶɧɵɦɢ ɧɚ
ɦɨɦɟɧɬ ɩɟɱɚɬɢ ɞɚɧɧɨɝɨ ɪɭɤɨɜɨɞɫɬɜɚ. Ɉɞɧɚɤɨ, ɩɨɫɤɨɥɶɤɭ ɩɨɥɢɬɢɤɚ ɤɨɦɩɚɧɢɢ
To y o ta ɫɨɫɬɨɢɬ ɜ ɩɨɫɬɨɹɧɧɨɦ ɭɥɭɱɲɟɧɢɢ ɤɚɱɟɫɬɜɚ ɩɪɨɞɭɤɰɢɢ, ɦɵ ɨɫɬɚɜɥɹɟɦ ɡɚ
ɫɨɛɨɣ ɩɪɚɜɨ ɜɧɨɫɢɬɶ ɢɡɦɟɧɟɧɢɹ ɜ ɬɟɤɫɬ ɪɭɤɨɜɨɞɫɬɜɚ ɜ ɥɸɛɨɟ ɜɪɟɦɹ ɛɟɡ
ɫɩɟɰɢɚɥɶɧɨɝɨ ɭɜɟɞɨɦɥɟɧɢɹ.
ȼ ɡɚɜɢɫɢɦɨɫɬɢ ɨɬ ɬɟɯɧɢɱɟɫɤɢɯ ɯɚɪɚɤɬɟɪɢɫɬɢɤ ɚɜɬɨɦɨɛɢɥɶ, ɭɤɚɡɚɧɧɵɣ ɧɚ
ɢɥɥɸɫɬɪɚɰɢɹɯ, ɦɨɠɟɬ ɨɬɥɢɱɚɬɶɫɹ ɨɬ ɜɚɲɟɝɨ ɚɜɬɨɦɨɛɢɥɹ ɜ ɨɬɧɨɲɟɧɢɢ
ɨɛɨɪɭɞɨɜɚɧɢɹ.
ɉɪɢɛɥɢɡɢɬɟɥɶɧɨ ɜ ɬɟɱɟɧɢɟ ɩɹɬɢ ɱɚɫɨɜ ɩɨɫɥɟ ɜɵɤɥɸɱɟɧɢɹ ɞɜɢɝɚɬɟɥɹ ɜɵ ɦɨɠɟɬɟ
ɫɥɵɲɚɬɶ ɡɜɭɤ ɢɡ-ɩɨɞ ɚɜɬɨɦɨɛɢɥɹ, ɤɨɬɨɪɵɣ ɞɥɢɬɫɹ ɧɟɫɤɨɥɶɤɨ ɦɢɧɭɬ. ɗɬɨ ɡɜɭɤ
ɫɢɫɬɟɦɵ ɩɪɨɜɟɪɤɢ ɭɬɟɱɤɢ ɩɚɪɨɜ ɬɨɩɥɢɜɚ, ɤɨɬɨɪɵɣ ɧɟ ɭɤɚɡɵɜɚɟɬ ɧɚ
ɧɟɢɫɩɪɚɜɧɨɫɬɶ.
ɇɚ ɪɵɧɤɟ ɢɦɟɟɬɫɹ ɲɢɪɨɤɢɣ ɜɵɛɨɪ ɧɟɨɪɢɝɢɧɚɥɶɧɵɯ ɡɚɩɚɫɧɵɯ ɱɚɫɬɟɣ ɢ
ɚɤɫɟɫɫɭɚɪɨɜ ɞɥɹ ɚɜɬɨɦɨɛɢɥɟɣ To y o ta . ɂɫɩɨɥɶɡɨɜɚɧɢɟ ɞɚɧɧɵɯ ɡɚɩɚɫɧɵɯ ɱɚɫɬɟɣ ɢ
ɚɤɫɟɫɫɭɚɪɨɜ, ɤɨɬɨɪɵɟ ɧɟ ɹɜɥɹɸɬɫɹ ɨɪɢɝɢɧɚɥɶɧɵɦɢ ɢɡɞɟɥɢɹɦɢ Toyota, ɦɨɠɟɬ
ɧɟɛɥɚɝɨɩɪɢɹɬɧɨ ɩɨɜɥɢɹɬɶ ɧɚ ɛɟɡɨɩɚɫɧɨɫɬɶ ɜɚɲɟɝɨ ɚɜɬɨɦɨɛɢɥɹ, ɞɚɠɟ ɟɫɥɢ
ɞɚɧɧɵɟ ɱɚɫɬɢ ɦɨɝɭɬ ɛɵɬɶ ɨɞɨɛɪɟɧɵ ɨɩɪɟɞɟɥɟɧɧɵɦɢ ɨɪɝɚɧɚɦɢ ɜɥɚɫɬɢ ɜ ɫɬɪɚɧɟ
ɩɪɨɠɢɜɚɧɢɹ. ɉɨɷɬɨɦɭ Toyota Motor Corporation ɧɟ ɧɟɫɟɬ ɨɬɜɟɬɫɬɜɟɧɧɨɫɬɢ ɢɥɢ
ɝɚɪɚɧɬɢɣɧɵɯ ɨɛɹɡɚɬɟɥɶɫɬɜ ɩɨ ɡɚɩɚɫɧɵɦ ɱɚɫɬɹɦ ɢ ɚɤɫɟɫɫɭɚɪɚɦ, ɤɨɬɨɪɵɟ ɧɟ
ɹɜɥɹɸɬɫɹ ɨɪɢɝɢɧɚɥɶɧɵɦɢ ɢɡɞɟɥɢɹɦɢ Toyota, ɚ ɬɚɤɠɟ ɩɨ ɡɚɦɟɧɟ ɢɥɢ ɭɫɬɚɧɨɜɤɟ
ɭɡɥɨɜ, ɜɤɥɸɱɚɸɳɢɯ ɬɚɤɢɟ ɱɚɫɬɢ.
Ɂɚɩɪɟɳɚɟɬɫɹ ɩɪɨɢɡɜɨɞɢɬɶ ɢɡɦɟɧɟɧɢɹ ɚɜɬɨɦɨɛɢɥɹ ɫ ɢɫɩɨɥɶɡɨɜɚɧɢɟɦ ɡɚɩɚɫɧɵɯ
ɱɚɫɬɟɣ, ɧɟ ɹɜɥɹɸɳɢɯɫɹ ɨɪɢɝɢɧɚɥɶɧɵɦɢ ɢɡɞɟɥɢɹɦɢ Toyota. ɂɡɦɟɧɟɧɢɟ ɫ
ɢɫɩɨɥɶɡɨɜɚɧɢɟɦ ɧɟɨɪɢɝɢɧɚɥɶɧɵɯ ɢɡɞɟɥɢɣ Toyota ɦɨɠɟɬ ɩɨɜɥɢɹɬɶ ɧɚ
ɪɚɛɨɬɨɫɩɨɫɨɛɧɨɫɬɶ, ɛɟɡɨɩɚɫɧɨɫɬɶ ɢɥɢ ɫɪɨɤ ɫɥɭɠɛɵ ɚɜɬɨɦɨɛɢɥɹ. Ȼɨɥɟɟ ɬɨɝɨ, ɷɬɨ
ɦɨɠɟɬ ɩɪɨɬɢɜɨɪɟɱɢɬɶ ɡɚɤɨɧɨɞɚɬɟɥɶɫɬɜɭ. Ʉɪɨɦɟ ɬɨɝɨ, ɧɚ ɩɨɜɪɟɠɞɟɧɢɹ ɢɥɢ
ɧɚɪɭɲɟɧɢɟ ɩɪɨɢɡɜɨɞɢɬɟɥɶɧɨɫɬɢ ɚɜɬɨɦɨɛɢɥɹ, ɜɨɡɧɢɤɲɢɟ ɜɫɥɟɞɫɬɜɢɟ ɷɬɨɝɨ,
ɝɚɪɚɧɬɢɹ ɧɟ ɪɚɫɩɪɨɫɬɪɚɧɹɟɬɫɹ.
Ʉ ɫɜɟɞɟɧɢɸ ɜɥɚɞɟɥɶɰɚ ɚɜɬɨɦɨɛɢɥɹ
Ɉɫɧɨɜɧɨɟ ɪɭɤɨɜɨɞɫɬɜɨ ɞɥɹ ɜɥɚɞɟɥɶɰɚ
ɒɭɦ ɢɡ-ɩɨɞ ɚɜɬɨɦɨɛɢɥɹ ɩɨɫɥɟ ɜɵɤɥɸɱɟɧɢɹ ɞɜɢɝɚɬɟɥɹ (ɞɥɹ Ʉɨɪɟɢ)
Ⱥɤɫɟɫɫɭɚɪɵ, ɡɚɩɚɫɧɵɟ ɱɚɫɬɢ ɢ ɦɨɞɢɮɢɤɚɰɢɹ ɜɚɲɟɝɨ ɚɜɬɨɦɨɛɢɥɹ
Toyota
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